Monday, January 26, 2015

Mass Media In Japan

As we all know that Japanese media is enough advanced and bright, with its technology and developing of economic in rising situation, the Japanese media have been improved by technology because printing factory and online media develop constantly. Meanwhile, Japanese people have positive attitude to make the variety information become compatible, in other words, the active demand of media information collecting is most important reason to improve Japanese economic and media developing in recent year. Japanese also interested in oversea culture during the media information collecting process, due to they are keen to study different culture from another country.

According a research in 1980, It is obvious that the news about “foreign event” account for 16% of the total amount, that mean Japanese newspaper organization use 60% to publish international story, you can find out more information about foreign country when you read Japanese newspaper. Why there have the huge amount of newspaper circulation in Japan? The another reason is from a special policy which name is “ Newspaper delivery policy”. For example,  Youmiuri Shimbun have always control 8500 news station in the world, there have 100 thousands staff support this good service for Japanese public, 2450 lorries send newspaper from 28 printing factories to these station. In consequence, Luckily, Japanese readers have the most convenient way to obtain newspaper.

 In addition, the continued story of newspaper is another good way to attract the readers, the huge amount of newspaper publishing could not without the abundant content support. Basically, Japanese newspaper include morning paper and evening paper, there also have weekly newspaper and special topic newspaper, It widely assumed its content and format are similar with British Newspaper .For instance, From the beginning of 1886, Youmiuri Shimbun gradually provide continued story for reader, Many Japanese write’ masterpiece published by “Youmiuri Shimbun, such as Kawabata Yasunari, Akutagawa Ryunosuke, etc. The newspaper also publish some fashion writer’s masterpieces in order to attract young reader. From Monday to Friday, evening newspaper provide some pages which are suitable for parent and children. These main contents include children conversation and recognizing words from picture.

In past years, Japanese newspaper office have supervisor, They collect feedback and questionnaire survey from each readers family to improve the newspaper sales volume. In addition, Youmiuri Shimbun provide baseball ticket for readers in sometimes, For Youmiuri Shimbun readers, most of them supporYoumiuri Giants baseball team, so it is no doubt that baseball ticket have potential ability to improve sale volume.

Television is another main information carrier, Japanese NHK is a public service broadcasting, the financed through viewer fees, it is similar with licences fees in Britain.

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