Brazil - A Country Analysis

Today let us talk about South America’s largest nation- Brazil. We are going to discuss some questions, such as – How is social media influencing Brazil? What is the status of Brazilian journalists? What problems is Brazil facing at the moment? And perhaps, what’s going to be Brazil’s future?

Looking back in the history, Freedom of Speech in Brazil was most restricted during the military regime in 1967, when Article 151 was added to the constitution, limiting citizen’s liberty. It was until when Brazil became democratic and all this came to an end. It is a democratic country and has been democratic ever since 1985. There are three types of governments – Presidential, Federal Judiciary and Congress. Since the end of military rule in 1985, unionization, collective bargaining, and frequent strikes have become commonplace among federal employees in all the three branches of government.The current president of Brazil is Dilma Rousseff.

Investigating journalism in Brazil, we can see how it is facing crisis at the moment. This is because of two main reasons – one being the growing competition with new technologies and internet, which means how Brazilians have started believing online comments and broadcasted news. The second reason being, economic pressures to cut costs and do more with less of journalists and other costly reporting.

According to the World Press Freedom Index, Brazil is a country which exposes journalists to physical danger. In 2013, there were five journalists murdered and this made Brazil one of the deadliest countries for media personnel in western hemisphere. Now, due to all these cases journalists find it risky to cover subjects like – corruption, drugs and illegal trafficking.

A major problem faced by Brazil this year was when Brazilians in São Paulo protested against the massive amount of money spent on 2014 Football World Cup and 2016 Olympics. They said that all that money could have been used in hospitals and education. Another thing which was quite astonishing was when state military police was still using the methods it used during the time of dictatorship. Around 100 journalists were victims of violence and two-third of the blame went on the police.

Looking at these scores stated by the Freedom House this year, we can say that Brazil is neither the best nor the worst in context with press freedom.

Moving on to media, Brazil has South America's largest media market – thousands of broadcasting radios, TV channels and a strong press. Social media has influenced Brazilians in many ways like in purchase decisions, brands interacting directly with social networks and job recruitment.

Now let’s go to the vital part – Future of Brazil. Due to the growth of social media, people have started doubting what is being told to them by politicians and journalists. 

Instead , they have started drifting towards other sources like – online broadcasted news, posted comments by people on face book, articles and even blogs. They find it trustworthy, and unbiased. Old newspapers have now taken a backseat.

Journalism in Brazil won’t improve if media reforms are not taken seriously and discussed in a mature manner.This cannot be achieved by journalists’ good intentions and individual commitment alone.It is important to recognize that more structural and long lasting improvements in the media will necessarily depend upon- deepening of the Democratization Project and  Economic force. 

After reading all this the questions that come to our mind are-How will the media industry protect their institution? How will they retain positive public perception of their journalistic integrity and regain the trust of their readers?

(Can also refer to Power point presentation on this topic)